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Equal Sign = Exact

Exact also launches a new logo consisting of the Exact word mark preceded by an ‘equal’ sign, expressing the belief that Exact co-exists with its customers and the value that’s being created through this collaboration. The tagline ‘Exact. And ...

From ARMIN, Under Consideration,  23 Nov 2009

Groovy Lines

Now in its seventeenth year, the London Jazz Festival (LJF) has grown from a showcase of local talent to a world-class event spanning ten days of what are surely life-affirming sounds. There are a couple of reasons why we are turning our attention to ...

From ARMIN, Under Consideration,  20 Nov 2009
Related Topics: Six Apart

B is for Blue, Beer and Bavaria

Brewing beer since 1719 — a good hundred years before its main competitor, Heineken — Bavaria is the second largest producer of beer in The Netherlands. I’m not a beer connoisseur by any stretch of the imagination but I drink enough of it and any kind ...

From ARMIN, Under Consideration,  19 Nov 2009

Follow-up: Art Directors Club

It is cool that there is such a fiery debate about the new identity for the Art Directors Club. It shows that people care, and that is all I care about. It is rare that our work stirs up this much negative emotion. In all honesty, it is very ...

From ARMIN, Under Consideration,  18 Nov 2009
Related Topics: TNT,  AMC

Ask Mr. Dad: Nap time becoming a challenge

and 5. I really want another baby, but my husband had a vasectomy immediately after our second child was born. At the time, I was exhausted and fighting post-partum depression, so when he came in an announced that he was getting the surgery I agreed. ...

From ARMIN BROTT, Contra Costa Times,  17 Nov 2009

Odd Building, Odd Logo

The new logo is the acronym for the Art Gallery of Alberta, AGA, presented as overlapping letters of vivid tones of orange, red and green. The logo is made up of three identical elements: a trio of lower case “a” characters with one inverted ...

From ARMIN, Under Consideration,  17 Nov 2009
Related Topics: Frank Gehry

An Iconic Lion for an Iconic Institution

1) Updating the design to meet the practical requirements of a contemporary logo, that would not degrade at small sizes or on the web, and 2) to promote effective messaging in line with today’s Library and NYPL’s new mission statement. ...

From ARMIN, Under Consideration,  16 Nov 2009
Related Topics: Stephen A Schwarzman,  New York Public Library

Shielded Mountain

I don’t ski, among other things I would rather not do. But judging from the number of tips about it, it looks like plenty of Brand New readers do, or at least plenty of them have an odd attraction to following news from ski resorts around the world. ...

From ARMIN, Under Consideration,  13 Nov 2009

Tonka gets Tougher, Sort of

[Resident of Mound, Erling W.] Eklof was a freelance industrial designer who had designed a number of logos for several companies in the Twin Cities area, and he was given the task of designing a Tonka logo in three days. […] The wave pattern ...

From ARMIN, Under Consideration,  12 Nov 2009
Related Topics: Hasbro, Inc.

Architectural Identity for Applied Sciences University

Starting with the 2009/2010 school year, the Northern Hogeschool Leeuwarden in The Netherlands — a 10,000-student, medium-sized university specializing in applied sciences — will be known as NHL University, and will soon be occupying a new, fancy and ...

From ARMIN, Under Consideration,  9 Nov 2009
Related Topics: Six Apart

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