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Advertising: Brand Favored by Muscle Men Seeks More Women

SALES of vitamins and minerals are projected to grow more than 6 percent this year to $11.2 billion, from $10.6 billion in 2008 according to Mintel, a market research firm, and that bump may come not in spite of the economic downturn, but because of it. ...

From ANDREW ADAM NEWMAN, The New York Times,  9 Nov 2009

Related Topics: Glamour,  Rite Aid

Advertising: Using Marijuana Stores to Market Food

AFTER Attorney General Eric H. Holder Jr. announced in March that he would end the Bush administration practice of frequently raiding medical marijuana dispensaries, the dispensaries have been growing, appropriately enough, like weeds. A new print ad ...

From ANDREW ADAM NEWMAN, The New York Times,  4 Nov 2009

Related Topics: Eric Holder,  George W. Bush,  Hank Aaron,  The Onion,  Barry Bonds

Advertising: For a Men’s Body Lotion, a Rugged Messenger

IN a new television spot for Vaseline Men body and face lotion, Michael Strahan, the former New York Giants defensive end who stars on the Fox series “Brothers,” demonstrates a 15-minute workout in a hotel room, including push-ups and lateral jumps ...

From ANDREW ADAM NEWMAN, The New York Times,  3 Nov 2009

Related Topics: Michael Strahan,  New York Giants,  Unilever PLC,  ESPN,  Jack Black

A Campaign for Clothes by a Guy Not Wearing Any

In about a dozen videos posted over the last two months to YouTube, a man claiming to be “the world’s fastest nudist” streaks through high-profile locations in New York City clad only in running shoes, tube socks, and a strategically positioned ...

From ANDREW ADAM NEWMAN, International Herald Tribune,  28 Oct 2009

Related Topics: Anderson Cooper,  Kenneth Brown,  News Corporation Limited,  Twitter Inc

Advertising: Some Adult Toilet Training, Courtesy of Madison Ave.

TOILET tissue advertising traditionally has featured fluffy clouds, cherubic toddlers and, of course, Mr. Whipple, the grocer who for decades shooed away shoppers fondling “squeezably soft” Charmin. But the ads remained steadfastly oblique about what ...

From ANDREW ADAM NEWMAN, The New York Times,  19 Oct 2009

Related Topics: Wal-Mart

Advertising: At ABC, Cougars Are O.K., but Not Always

PERHAPS no one was more eager to advertise on the new ABC comedy “Cougar Town,” which stars Courteney Cox as a newly single mother in her 40s who has dalliances with younger men, than CougarLife.com, a new dating Web site where such May-December ...

From ANDREW ADAM NEWMAN, The New York Times,  15 Oct 2009

Related Topics: Walt Disney Company,  Courteney Cox (actor),  Perez Hilton,  Ellen DeGeneres,  Warner Brothers

Advertising: Chubb Turns to Humor to Make Its Pitch

IN a current print advertisement for the Chubb Group of Insurance Companies, a woman stands in a verdant field, a picnic basket at her side, and shakes open a red sheet to spread on the grass. What she does not see in the background is an agitated bull ...

From ANDREW ADAM NEWMAN, The New York Times,  1 Oct 2009

Related Topics: Norman Rockwell,  State Farm Insurance,  Allstate,  American International Group,  TNS, Inc.

Advertising: Serena Williams’s Ad Deals Survive Her Outburst on Court

IN the wake of Serena Williams’s profanity-laced outburst at the United States Open on Sept. 12, when she threatened to shove a tennis ball down a line judge’s throat, some pondered the fate of her endorsement deals. But the No. 2 ranked player ...

From ANDREW ADAM NEWMAN, The New York Times,  28 Sep 2009

Related Topics: Serena Williams,  Procter & Gamble Company,  Leo Burnett,  Nike,  Kraft Foods Inc.

Advertising: Tough on Crude Oil, Soft on Ducklings

ALTHOUGH cause-related marketing usually entails a company selecting a nonprofit in need of money and exposure, when it comes to Dawn dishwashing liquid, it was not the brand that chose the charity but the other way around. In 1978, Alice Berkner, ...

From ANDREW ADAM NEWMAN, The New York Times,  24 Sep 2009

Related Topics: Facebook Inc.,  Chevron Corporation,  Publicis Groupe S.A.,  The View,  Minnie Driver

Advertising: A Different Camel Is Back in the Glossies

THE two largest tobacco companies in the United States voluntarily stopped advertising cigarettes in magazines, with Philip Morris, whose brands include Marlboro, ceasing in 2005 and R. J. Reynolds, whose brands include Camel, at the beginning of 2008. ...

From ANDREW ADAM NEWMAN, The New York Times,  21 Sep 2009

Related Topics: Richard Joshua Reynolds,  Sports Illustrated,  Altria Group,  U.S. Congress,  Federal Trade Commission

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