women's market and gender trends expert, author and speaker Is it just me, or is the conversation around gender heating up a bit these days? There's buzz from groups that run the spectrum -- from what might be called 'raging feminism" to what might ...
Men "just don't understand," and women and men will "never be able to communicate in a productive manner." I'm not the only one who doesn't buy this line of thinking. That's why I was a bit frustrated to read Maria Shriver's announcement of what sounds ...
Sustainable business and the women's market are hot these days. Don't say you haven't noticed. While both trends could certainly be leveraged for "wily" marketing purposes, the two should actually be taken quite seriously by brands looking for a bigger ...
Studies show that marketers have been missing a huge part of the population. Could it be? Apparently, having so shifted their focus toward women, marketers have lost touch with the male consumer -- but there are several "secrets" to reaching them that ...
Quick. What comes to mind when you see a close up of a flaxen-haired young lass with pouty lips and bedroom eyes that includes this caption, "You know you're not the first?" A slightly used BMW, no doubt! The luxury car brand just made a big mistake by ...
"But some travelers -- who already feel nickel-and-dimed by new airline fees -- may be irked by seeing ads splashed on their boarding passes. Travelers already face a variety of come-ons during their flight. U.S. Airways, for example, sells ...
"If we don't have a clear idea of what is important, of the results we desire in our lives, we are easily diverted into responding to the urgent." Then there's our culture's lovely 24/7 news cycle -- even when there is nothing to report (but any ...
When law firms are starting to allow more flexible life styles and remuneration plans, you know some volcano is a-rumbling in our 24/7 culture. And, while I more commonly observe and report on consumer rather than workforce behavior, the fact is that ...
As in-boxes the world over fill with the assorted year-end "top trends" and "best of" pronouncements, elements of those lists seem to add up to one big trend: that 2008 will be the year of the holistic thought leader. In order to stay one step ahead of ...
Ever wonder if that whole corporate transparency "thing" really applies to your brand? Well, let me give you a hot-off-the-press example of a brand that may lose some love from its core customers, women, by not walking the talk: Lululemon, a very ...
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