Teens and college students are skipping or tuning out traditional advertising more and more, minimizing screens or muting the volume. Being able to be part of the content youth consume or even creating branded content is one way brands can make sure ...
Having just successfully reassured another group of parents that the internet won't eat their young, listening to CNN's clueless "American Morning" anchor attempt to pin this one on MySpace and YouTube really irritated me. She basically asked the ...
Earlier this week I was contacted by a reporter working on a story about a rapidly expanding chain of salons geared towards tweens called Sweet & Sassy. The images on the website look a little JonBenet to me, but it made me think about why it's so ...
When the FCC explored regulation, the ad industry created the self-regulatory body "children's food and beverage advertising initiative". This include a dozen or so food and beverage companies that represent a bulk of the ad dollars. The problem is ...
With Facebook's decision to allow advertisers to display ads based on information users post on their profiles, the debate over online privacy has gained new momentum, especially since today's teenagers are living out a big chunk of their lives on ...
I read Jon Fine's column about the insane growth of TMZ and couldn't help but ponder what this expanding obsession with celebrity screw ups means to youth culture. According to the article, "In September, TMZ.com notched 10.5 million unique U.S. ...
The Dove Self-Esteem Fund is partnering with Step Up Women's Network, a national non-profit membership organization dedicated to strengthening community resources for women and girls, to help girls recognize their own unique beauty. Together, they will ...
Anyone who doesn't know who Vanessa Hudgens is, does not have a tween in their lives or is not tuned into pop culture. She's the female star of Disney's hugely popular "High School Musical" franchise, and last week, she apologized for the nude ...
In September 2006, as the school year kicked off, a black Jena High School student asked the vice principal if he and some friends could sit under an oak tree where the white students typically congregated. I grew up in Nashville, TN. Nashville is ...
A&P claims the video by Mark and Matthew D'Avella motivated at least one "disgusted and distressed" customer to boycott the supermarket because of the video's "repulsive acts." Nothing taps into the spirit of youth rebellion more than when a ...
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