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Drilling Down: Social Snacking Next to a Size Zero

It is well established that we look to others for cues about how much food to eat. Break bread with a glutton, and you’ll most likely eat a big portion too. But a paper soon to be published in the Journal of Consumer Research explores the way that ...

From ALEX MINDLIN, The New York Times,  6 Sep 2009

Drilling Down: Parents Misjudge Social Network Habit

Common Sense Media, a watchdog group that examines children’s media exposure, has released the results of an online survey showing that, to the surprise of few, teenagers are extraordinarily plugged in to social networks like Facebook. Other studies ...

From ALEX MINDLIN, The New York Times,  30 Aug 2009

Related Topics: Facebook Inc.

Drilling Down: An Uptick for Real Estate Ads Online

The price being charged for a real estate ad in one of online advertising’s two major pricing plans has more than doubled since the last quarter of 2008, according to Adify, an online network builder and ad broker. The figures reflect increasing demand ...

From ALEX MINDLIN, The New York Times,  23 Aug 2009

Drilling Down: Buoyant Packaging for ‘Light’ Products

When buying products whose selling point is richness or weight, consumers like to see the product image at the bottom or the right of the packaging, according to a study to be published in December in The Journal of Marketing. By contrast, products ...

From ALEX MINDLIN, The New York Times,  16 Aug 2009

Drilling Down: The Payoff of Ads on Search Engines

Marketers of retail Web sites face a basic choice: is it better to spend lots of money on ads that show up alongside results on search engines like Google? Or should marketing dollars be spent making a site more likely to show up in the true (or ...

From ALEX MINDLIN, International Herald Tribune,  9 Aug 2009

Related Topics: Google Inc.

Drilling Down: Teenagers Trim Spending on Clothing

Teenagers’ clothing spending dropped drastically from spring 2008 to spring 2009, according to a survey published in April by Piper Jaffray, an investment banking firm, which surveyed some 8,100 students, in person and online, with an average age of ...

From ALEX MINDLIN, The New York Times,  2 Aug 2009

Drilling Down: Where Giveaways Are Valued Most

The toaster at the bank, the unexpected treat before the appetizers come. Marketers know that surprise giveaways go a long way. In a paper soon to be published in The Journal of Consumer Research, three researchers show that reactions vary widely ...

From ALEX MINDLIN, The New York Times,  26 Jul 2009

Drilling Down: Snack Ads Spur Children to Eat More

Psychologists recognize that certain behaviors can be automatic. For example, unrecognized external stimuli can unconsciously stir us to anger, spur us to loyalty or incite us to rudeness without our knowing it. A new study finds that seeing food ads ...

From ALEX MINDLIN, The New York Times,  19 Jul 2009

Drilling Down: Bing Starts Strong and Keeps Climbing

Bing, the new Microsoft search engine, captured slightly more United States searches than Yahoo in the first eight days of June, according to StatCounter Global Stats, a firm that tracks Web use. That is a milestone for Bing, whose share of the search ...

From ALEX MINDLIN, The New York Times,  12 Jul 2009

Related Topics: Microsoft Corporation,  Yahoo!

Drilling Down: The Male Version of Customer Loyalty

A paper recently published in the Journal of Marketing reassesses the conventional wisdom that women are more loyal customers than men. In fact, the study finds, women are more loyal than men to individual service providers, like hairdressers. But men ...

From ALEX MINDLIN, The New York Times,  5 Jul 2009

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