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Articles Written by: ALAN RIMM-KAUFMAN
If you buy search ads to drive sales, you are a direct response advertiser. Welcome, today's short column is for you.
If you buy search to increase awareness of your brand, you're a brand advertiser. Sorry, but this column is for the direct response ...
From ALAN RIMM-KAUFMAN,
Search Engine Land,
14 Apr 2008
Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself doesn't change. If your architecture or design aren't that great, your users will give your site more chances before abandoning if the site responds ...
From ALAN RIMM-KAUFMAN,
Search Engine Land,
17 Mar 2008
Today I’ll revisit that drop-off and analyze similar data from two other retailers.
I enjoyed the Q&A format with Danny last time so I’ll do that again. I don’t expect any hardballs, as today I’m answering my own questions!
Q: It seems like a lot of ...
From ALAN RIMM-KAUFMAN,
Search Engine Land,
25 Feb 2008
"We never sat down and had meetings about moving budgets. Rather, our systems noticed that ever-so-slightly better clicks could be had on Google and so shifted spend there. "Better" in this context means "more likely to generate sales dollars or margin ...
From ALAN RIMM-KAUFMAN,
Search Engine Land,
18 Feb 2008
In this post, I’d like to introduce handy little tool for paid and natural search called RKG Duck. I wrote the app a few years back, and we find it useful in our agency’s work in paid search and site conversion optimization. We’re releasing RKG Duck ...
From ALAN RIMM-KAUFMAN,
Search Engine Land,
22 Jan 2008
We're entering the home stretch: Christmas is about six weeks out. For many of our online retail clients, the next month and half of revenue will make or break their year. PPC impressions will soar. CPCs will rise. And SPCs (sales-per-click) will ...
From ALAN RIMM-KAUFMAN,
Search Engine Land,
13 Nov 2007
Here are some of the key takeaways on Quality Score (herein abbreviated "QS"):
QS determines min bids. If advertiser's max CPC < min bid, keyword is "inactive for search"
Myth: There is only one QS. Nope. One QS sets min bid, a different QS sets rank. ...
From ALAN RIMM-KAUFMAN,
Search Engine Land,
16 Oct 2007
