Who is This?

Aaron Wall (born 1979) is a writer and search engine optimization expert. He is a frequent speaker at the Search Engine Strategies, and PubCon conferences.

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What Are You TALKING About?

Have you ever tried to create an interesting blog on a topic that people rarely interact with? Can you really build a thriving readership of loyal fans interested in a dry topic like root canals or debt consolidation? Most likely not. It is far easier ...

From AARON WALL, Search Engine Land,  19 Nov 2009

SEO Book Re-opening

After about 11 weeks or so of being closed to new members, I have caught up on a number of projects and we have decided to re-open again. We increased the price again to try to help manage demand, as it is far easier for me to keep adding more value to ...

From AARON WALL, SEO Book.com,  12 Nov 2009

Related Topics: AdSense

10 Blue Links (and a Bunch of Other Stuff!)

Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. Some of the key features of Product Listing Ads include: Pay only for results: Product Listing Ads are charged on a ...

From AARON WALL, SEO Book.com,  12 Nov 2009

Related Topics: Google Inc.,  Marissa Mayer

Excuse Me, But Where Did Google's Organic Search Results Go?

In the past many SEOs have called organic search results the results on the left side of the page and the pay-per-click / AdWords results as the results on the right side of the page. As Google has grown more aggressive witht promoting ...

From AARON WALL, SEO Book.com,  6 Nov 2009

Related Topics: Google Inc.

More Ways for Google to Embed Themselves in Your Conversion Stream

For [Annual Credit Report] the government has stepped in and said what is right for the consumer. But the Google AdWords team has different ideas. "Increasing user choice" means the official site at best ranks #4. When you think about Google moving ...

From AARON WALL, SEO Book.com,  5 Nov 2009

Jeremy Shoemaker (aka Shoemoney) Interview

I have been meaning to interview Shoemoney for a while now, and after the most recent Elite Retreat we decided to do just that. I read a recent newsletter you put out about hitting rock bottom and remembering that as a key piece of 1.) what helped you ...

From AARON WALL, SEO Book.com,  2 Nov 2009

Related Topics: AdSense,  Seth Godin,  Mike Arrington,  TechCrunch,  Google Inc.

Google's Conflicting Push to Move Beyond Search

As Google has looked to increase revenues and move beyond being "just a search engine" they have put themselves at the top of the food chain in multiple categories. Power corrupts and absolute power corrupts absolutely, etc. ;) If you search for books ...

From AARON WALL, SEO Book.com,  28 Oct 2009

Related Topics: Google Inc.,  eBay Inc.

The Delicious Motivation of Rock Bottom - The ShoeMoney Story

Many of the people who become successful only do so after falling hard. And some of the people who never fell before becoming successful often let success slip away because they lack appreciation for where they are and what they have. Shoemoney ...

From AARON WALL, SEO Book.com,  26 Oct 2009

Related Topics: Google Inc.,  AdSense

Google Localizing Search Results Based on the Search Query

David Naylor highlighted how some Google UK and IE search results are showing primarily Australian websites because some of those keywords are most frequently searched for in Australia. Conversely some Australian search results were returning primarily ...

From AARON WALL, SEO Book.com,  25 Oct 2009

Related Topics: Google Inc.

Wow, It's Too Good to Be True

Marketing taps into our emotions, as Rory Sutherland shares in this great TED speech Online any good idea that works well is quickly cloned by competitors. Both the larger competitors with piles of money AND those who are driven by money so much that ...

From AARON WALL, SEO Book.com,  21 Oct 2009

Related Topics: TED,  Myspace,  Google Inc.,  America Online

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