Who is This?

Aaron Wall (born 1979) is a writer and search engine optimization expert. He is a frequent speaker at the Search Engine Strategies, and PubCon conferences.

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Beating the Logic & Creativity Out of You

I remember in 2nd grade when our teacher was teaching us how to do math I raced ahead and was doing lessons for today, tomorrow, and next week. The teacher rewarded my efforts by yelling at me and ripping up the pages from the book and giving me a 0 on ...

From AARON WALL, SEO Book.com,  28 Feb 2010

Related Topics: U.S. Republican Party

Spam Free Search?

Just for fun. But if things get much worse it might be good for utility as well ;) I see that mahalo.com is nowhere in search results for "mahalo" Improve your rankings, traffic, and profits today. The SEO Book training program offers you: Over 100 ...

From AARON WALL, SEO Book.com,  24 Feb 2010

3 Steps for Optimizing Content for Long Tail Keywords

The following is a guest post from Tom Demers. One of the most pivotal aspects of driving large volumes of search traffic in most verticals is effectively targeting long tail keywords. While ranking for competitive phrases and developing link authority ...

From AARON WALL, SEO Book.com,  22 Feb 2010

Which Multivariate Testing Software is Best?

My buddies from Conversion Rate Experts have put together a review site for multivariate software called Which Multivariate. Surprisingly old school in the modern affiliate link filled web, they have made the site vendor neutral and are not planning on ...

From AARON WALL, SEO Book.com,  22 Feb 2010

Spam vs Mahalo: Matt Cutts Explains the Difference

Final Notes on Spam When trying to decide if a page is Spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? if the answer is no, the page ...

From AARON WALL, SEO Book.com,  22 Feb 2010

Related Topics: Google Inc.,  Yahoo!,  Microsoft Corporation

Funny Dilbert SEO Comic Strip Cartoon by Scott Adams

And all this, only to find out there was a missing ingredient the whole time ;) Of course, if Dilbert had a text version of the cartoon and perhaps a more relevant alt tag in his embed code that would help too. Just saying ;) Improve your rankings, ...

From AARON WALL, SEO Book.com,  20 Feb 2010

Related Topics: Scott Adams

Killer Google AdWords Guide for Affiliates

My wife used to tell me that I would give too much away...and then she pens something like this AdWords affiliate guide. It doesn't seem fair ;) Improve your rankings, traffic, and profits today. The SEO Book training program offers you: Over 100 ...

From AARON WALL, SEO Book.com,  16 Feb 2010

Comparing SEO Business Models

One of the great things about SEO is that it allows you to see many lenses on business that you can't normally see with most other professions (outside of perhaps something in high finance or management consulting anyhow). One day you are building a ...

From AARON WALL, SEO Book.com,  16 Feb 2010

Grading Google's Marketing Practices Based On Google's Standards?

The following is a guest post by Slaven Radic. The Google Buzz team has had quite a week. Their new product quickly lived up to its name, though mostly for the wrong reasons, generating buzz about its own privacy issues. Calling the original Google ...

From AARON WALL, SEO Book.com,  15 Feb 2010

Related Topics: Google Inc.,  Twitter Inc,  AdSense,  Facebook Inc.

Organic Search Gap Management

Years ago, some of the leading pay per click advertising markets displayed the bids of advertisers publicly and primarily based the ad auctions on bid price. And a list of advertisers and bids might look like: Based on this publicly accessible ...

From AARON WALL, Search Engine Land,  11 Feb 2010

Related Topics: Google Inc.

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